Direct Mail Marketing FAQ

Lead Concepts has been helping businesses find and retain customers since 1991. 

We answer the most important questions regarding direct mail marketing, print advertising, lead generation, postal regulations, and more.

Direct Mail Marketing FAQ

What kind of mailers do you make?

We have many different types of mailers from tri-fold letters to self sealing bi-fold cards for Final Expense, Agent Recruiting, Open Enrollment and many more. For more information, please visit our direct mail page.

Do you sell telemarketing lists?

Yes, we do. Before contacting us, make sure that you have your SAN number.

What is a SAN number?

A Subscription Account Number (SAN) registers your company as a telemarketer. The SAN allows your company access to those who have chosen not to receive telemarketing calls so that those records can be removed from your calling lists, keeping your company compliant with government regulatory bodies who supervise telemarketing campaigns. To obtain your SAN number, log on to and register as a new user.

Do you sell email lists?

Yes, we do. Contact us today.

Do you know what state regulations require specific notations?

If you are not sure what your state requirements are, please contact us to find out. Many states have strict regulations on what may or may not be printed on certain types of mailers. It is ultimately your responsibility to ensure that your mailing meets standard regulations. Our staff is up to date on all necessary mandates and always ready to help.

How much do you charge for your mailers?

Each mailer is quoted per the mailing specifications for that mail piece. Contact us today to get a customized quote.

Do you resell leads?

No, we do not. Once your mailer is sent and leads come back, they will not be sold to anyone else.

How long does it take to get a response from mailers?

Once the mailer is paid for and mailed, it takes about 3 weeks to get responses.

Do you have any bilingual mailers?

Yes, we have English and Spanish mailers and we can customize them for you.

What are your hours of operation?

Monday through Thursday: 8:30 AM – 5:30 PM CST

Friday: 8:30 AM – 4:30 PM CST

What is your physical address?

1909 Hereford Dr.

Irving, Texas 75038

What is your fax number?


Local 817-421-5903

What are your Terms and Conditions?

Our Terms and Conditions can be found here.

Artwork Specifications

Are you going to submit artwork to us for print? There are a few things you should know before sending files.


For best printing results, ALL images(.jpg, .jpeg, .tif, .png) should be sent to us that are high resolution with a minimum 300 DPI.

To check an image resolution in Windows, right click the image file and select Properties. Once the Properties window opens, select the Details tab and scroll down to where it says Horizontal Resolution and Vertical Resolution.


Vector files (Adobe Illustrator, .ai, .eps) will ensure that your logo is printed as sharp and accurate as possible. If you do not have a vector file of your logo then a high resolution image will work. Please do not send small website logos unless your logo is going to be small on the artwork.

InDesign files

If you are sending InDesign files for us to edit and then print, please make sure you package them so that all of the fonts and links are included with the artwork file. To do this, go to the File menu, then select Package, make sure there aren’t any problems in the Summary section, and then click Package. This will create a zip file that you can send to us.


If you have an image or background color that extends to the edge of the sheet, bleeds allow us to run artwork to the edge of a page. The artwork is printed on a larger sheet of paper and then trimmed down to size. The minimum bleed amount needed is 1/8″ on all sides of the document. Bleeds ensure you get the results you need (see example below).

You can Build your files 1/8″ larger than the final trim size. For example, if you have designed a standard 3.5″ x 2″ business card with a green background covering the whole area, you will need to enlarge that green background to 3.75″ x 2.25″. This will make the green background extend 1/8″ on every side of the page. To make sure that nothing important such as text or logos is cut off, make sure that you have a 1/4″ border from the sides.

Microsoft Office

Please do not send any images placed in a Microsoft Office document for us to extract and place in new artwork.

FTP Site

If you have files that are over 10 MB in file size and are having problems emailing them to us, you can upload them for our FTP site. For complete instructions on how to connect to our FTP, contact us. Once the files are uploaded, please email your salesperson with the file name and location that you saved it in.