3 Reasons Why Your HVAC Business Should Be Using Direct Mail

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3 Reasons Why Your HVAC Business Should Be Using Direct Mail

Image of animated man walking up the stair steps of successful HVAC marketing.

By 2030, the HVAC market will be valued at more than 360 billion dollars. This fact is an exciting development for any HVAC business owner.

Direct mail allows companies to stay ahead of the curve and not get lost in the crowd. This article will explore three reasons your HVAC business should use direct mail to increase its business.

73% of consumers prefer direct mail over competing marketing solutions. Direct mail enjoys 20% more reach than Facebook, three times more engagement than email marketing, and 70% greater brand recognition than display ads.

 

What is Direct Mail Marketing?

Direct mail is a marketing solution that delivers your brand’s message to targeted recipients through a postcard, flyers, catalogs, or any physical correspondence you want to produce.

Direct mail is one of the best-kept secrets in the marketing world. Are you taking advantage of direct mail to improve your bottom line?

The original concept behind direct mail is still the same. However, the technical capability and strategies have all improved drastically.

There is more selectivity and flexibility when utilizing direct. HVAC businesses can communicate directly with people, specifically those most likely to respond with direct mail.

For example, HVAC businesses can exclude newer homes and target homes that are ten years or older. This is just one example of how targeted your mailers can be with Lead Concepts.

Moreover, with current printing and finishing techniques, advertisers can control virtually every element of a printed mail asset.

 

Why HVAC businesses should be using Direct Mail

  1. Direct Mail Works

The average lifespan of a mailer asset is 17 days. The average lifespan of a marketing email is 17 seconds.

People are more likely to respond to a direct mail campaign than to digital and email tactics. The average response rate for a direct mail campaign is 30 times higher than for email campaigns.

HVAC businesses can send mail to every house in America, making it the most direct, highest-reaching marketing tactic available to companies. The effectiveness of direct mail is rooted in cognitive science and consumer behavior.

Scientific studies have proven that direct mail makes a subconscious appeal to consumers. Thus, boosting brand recognition and improving the chances of consumers making desired purchasing decisions.

Lead Concepts is here to help you design mail pieces with the appropriate verbiage that instantly attracts consumers to your message and drives action.

 

  1. The Return on Investment is High

Direct mail has shown that it has a 29% return on investment. With every campaign you execute, your brand will achieve greater exposure and substantial brand recognition.

Sending out HVAC mailers might sound old-fashioned, but that couldn’t be further from the truth. Mailers are dynamic and can integrate your social presence into the physical asset. Direct mail is widely trusted by B2B and B2C marketers for its capability to increase lead flow and conversion rates while also boosting web traffic.

Direct mail campaigns have a higher ROI than paid search and display ads. Your direct mail campaigns will easily attract new customers and help you retain current customers.

Customer retention depends upon customers realizing the value of your HVAC business’s services. Lead Concepts is here to help you manage the marketing of your values and reduce your customer churn rate.

With the help of Lead Concepts, your HVAC direct mail campaigns will be a lucrative investment for your business.

 

  1. HVAC Businesses can Target their Ideal Audience

Reaching the perfect target audience with your mailers makes all the difference in the world. Lead Concepts is here to help you make those difficult decisions.

Defining your ideal audience involves a great deal of work. That is work we can take off your plate. It would be best if you analyzed your consumer demographics. However, Lead Concepts is here to provide that analytical service for you.

You can strategically specify the age, gender, income, marital status, homeownership, and many other variables to determine the target audience for your mailer. Lead Concepts knows consumer behavior and mail consumption behavior, and our experience will allow you to design a mailer that outperforms the competition.

Give your customers something they can tangibly hold in their hands and post on their refrigerators, showing the services and values your HVAC business offers.

 

 

 

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