Lead Concepts’ high-quality direct mail marketing services will increase your business promptly and efficiently.
Our organization has specialized in direct mail insurance leads for 30 years, so we are experts at getting our customers high-quality and satisfactory leads when they work with us. Lead generation can be taxing, but Lead Concepts’ mission is to make the process as frictionless as possible. Through significant research on insurance-specific lead generation and response rates, collaboration with our clients, exclusivity, customer loyalty, and efficiency, we are confident in our ability to provide an exceptional product.
These four cornerstones allow Lead Concepts to make lead generation efforts easy for businesses nationwide.
Like many other businesses, Lead Concepts strives to provide a better product more efficiently. This is why we have spent our years in business researching the best practices for direct mail lead generation. We have specifically designed our mail pieces based on what will produce the highest response rates.
We also know which type of mail pieces work the best for each sector of the life insurance industry based on testing. Additionally, we have curated a list of demographics for each insurance service that we can effectively target to get the best leads. This wealth of information ultimately allows Lead Concepts to provide high-quality service to our customers and work with them based on their needs. Later in this article, we will explain our 3-step process for getting leads to your business!
See: How To Begin Generating Leads
Our business is built on collaboration with our customers. Our process begins with a conversation between a member of our sales team and each agent or broker who works with us to know which areas they want to target. From there, we can plan and customize their mailing package. We have different aesthetic and advertising-related options for each type of insurance lead based on the agent’s or broker’s needs. Some of our design options include adding a company logo or phone number and different paper colors for specific mailers.
It is essential to understand that certain modifications to our mail design may affect response rates, as each piece has been tweaked over time to fit what customers respond best to. However, our job is to work with our clients and explore what works best for them. If a client suggests an idea that may affect response rates, we will inform them through a disclaimer.
FAQ: How Do I Choose The Correct Mail Design?
Not only do our customers provide valuable feedback that allows us to continue to grow as a company, but they also single-handedly keep us in business. Because of this, Lead Concepts prioritizes our customers above everything else. One of our mottos is “place people before profit,” which remains relevant within our client relationships.
Therefore, we ensure customer satisfaction in every business endeavor. For example, if a client feels they did not receive enough replies or leads, we will analyze their mailing and work with them to move forward at no cost. In other words, if we make a mistake, we correct it immediately.
Another way Lead Concepts practices “people before profit” is through our lead exclusivity. We do not share leads with other clients or resell them at a later date. This ensures that each client gets fresh leads and your targeted audience is not bombarded with multiple mailers from us over time. Customer loyalty is a hallmark of the Lead Concepts process.
FAQ: Why is Lead Exclusivity Important?
Although mail campaigns do not begin generating leads until 24 days after sending, Lead Concepts ensures that leads are transferred to our clients quickly and efficiently. As soon as we receive responses from our clients’ targeted audience, our team members sort them out. Once the pieces of mail received are sorted, we scan and email them to our customers on the same day. This ensures our clients can begin their sales process as soon as possible.
We embrace efficiency in other aspects of our company environment. All sectors of our business are connected, which allows for accessible communication between our customer service team, our sales team, and our printing team. The transition of your order from our sales team to our printing team is seamless. Our printing team will likely begin printing your mail within 1-2 days after you place your order. Our team works swiftly to ensure you get high-quality leads in your inbox no more than 4 weeks after placing your order.
Since our founding in 1991, Lead Concepts has reached over 40 million potential life insurance customers and maintained a steady client base. Why do agents and brokers stick around for Lead Concepts? It all begins with our lead generation process, which can be explained in three easy steps.
When potential clients call the number on our site or fill out a form, they will be directed to a member of our sales team based on which type of insurance direct mail leads they are interested in. From there, the potential client and sales team member will briefly discuss the client’s business, what type of leads they are interested in, our available products, and how we can move forward with them as business partners.
Once an order is placed, it is sent to our production team for printing and organizing. Then, after a few days, the mail pieces are mailed to a list of potentially interested customers based on demographics and location. It must be noted that Lead Concepts sells a minimum of 1,000 mailers per order. Lead Concepts can predict approximately how many insurance leads you will receive based on the number of mailers purchased.
Naturally, the more mailers you buy, the more leads you will receive.
Lead Concepts estimates that leads will begin to arrive at our office approximately 28 days after an order has been placed. Lead Concepts knows you need business as soon as possible.
Therefore, as soon as we receive leads at our office, our team members sort them out to find your potential candidates, scan them, and email them to you the same day.
Lead Concepts provides direct mail marketing for mortgage protection, final expense and burial, funeral home and preneed, annuity, seminar, agent recruiting, and Medicare leads. We have unique protocols and designs based on each type of life insurance or industry-related lead generation.
For example, if an agent is looking for Medicare leads, we can plan with them to send direct mail pieces to potential customers before the Medicare Annual Enrollment Period.
Additionally, we stay caught up on state regulations for each type of mailer, but it is ultimately your responsibility to be aware of your state’s requirements for direct mail marketing. This may include specific notations on your direct mail piece.
Lead Concepts has learned much about the insurance industry through our client relationships over the past 30 years.
Therefore, we can provide helpful advice on the insurance sales process.
Although it is your job to convert leads into sales once you receive them, Lead Concepts is always available to answer any questions an agent or broker may have about their sales ventures.
Additionally, we will occasionally post agent-and-broker-advice-themed columns on our blog and frequently asked questions on our FAQ page.
Our business hours are 8:30 am-5:30 pm Monday through Thursday and 8:30 am-4:30 pm on Friday. There is also a form on our home page to fill out your information.
Additionally, we have a team member running the front desk at all times, so it is unlikely that we will miss your call. If we do, call a second time or leave a voicemail message for us, and we will get back to you as soon as possible. Our sales team is also available for in-person meetings should a potential client want to schedule one. To schedule an appointment, call the number on our homepage.
Although our primary customers are insurance agents and brokers, Lead Concepts provides direct mail for any business or individual interested in direct mail marketing. We have previously provided marketing for bakeries, churches, home improvement companies, and solar energy businesses.
Contact Lead Concepts for more information regarding direct mail marketing for your business.
Lead Concepts has the tools to get our customers high-quality, exclusive, and time-efficient leads. We have created a business built for exceptional service through research, collaboration, efficiency, and prioritizing our customers. We have prided ourselves on providing high-quality direct mail leads to our clients for over 30 years and have no intention of slowing down.
For more information on Lead Concepts’ direct mail services, call us today at 800-283-0187.
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800.283.0187
info@leadconcepts.com