If you’re familiar with Lead Concepts, you know that we have spent the last 30 years specializing in lead generation for businesses like yours. But, of course, over the course of time, a lot of things have changed. People have changed, styles have changed, and even lead generation has changed. And, depending on how you run a business, it can be a good thing or a bad thing. Regardless, it’s a concept that is always improving.
But, how? Keep reading this article to discover the ways in which lead generation is transforming.
Not to mention, as social media is dominating the market, many people are beginning to do their advertising there. Specifically, TikTok. “Work life” is an increasingly popular topic on TikTok, as businesses begin to highlight their company culture and what services they offer, generating hundreds of thousands of views and likes. Among these businesses are insurance companies and financial advisors. A notable player in this game is Antonette Aquino, who has nearly 300 thousand followers on TikTok alone.
This is an important thing to note for your company, especially if you are considering switching up your advertising techniques in order to generate more leads. It’s also important to note that sometimes, aggressive advertising may not be the best move. If all of your competition is utilizing this, then you may want to try different advertising techniques, so that your business will seem like a breath of fresh air to any potential clients. These forms of advertising can include inbound marketing and passive advertising.
Inbound marketing prioritizes marketing through SEO, blogs, events and more, which is an effective way to really engage with the target audience. Passive advertising is the exact opposite of aggressive advertising. This form will advertise to audiences in more subtle ways. For example, the placement of a banner advertisement will go in places people naturally look anyways. So, if someone is reading an article, the banner advertisement will be located at the bottom of the screen, where someone would naturally look as the article comes to a close.
The purpose of lead generation is to catch a client’s interest and increase revenue. And so that means you may have to change up some of your strategies in order to get better are generating these leads. This is especially important if you feel as though your company has been stagnant, meaning your operations haven’t been changing. Regardless of your company’s performance, it’s important to be transforming alongside lead generation. If business is good now, but you are refusing to adapt to change, you are putting yourself — and your company — at risk of falling behind the competition.
And as scary as that is, it can also work to your advantage.
If your competition is not embracing the changes to lead generation, but you are, then you are pushing your company ahead of everyone else. This is an extremely important thing to do, especially as you are trying to turn potential clients into actual clients. If you’re nervous about participating in popular trends such as TikTok, it may end up being worth it.
Let’s face it — no matter how hard you may resist, change is going to happen. It happens to everyone and everything. Lead generation, specifically, is changing by:
But remember: This is how lead generation is changing and what others are doing to stay in tune. These are not one-size-fits-all strategies. In other words, these aren’t things your company must do if you really feel as though they aren’t applicable. In insurance, achieving transparency by using current clients as an example can be tricky because everyone has different backgrounds. But we are noting this because it may spark an idea for something unique that you can do.
At Lead Concepts, we encourage doing what is best for your business. If you need help generating leads, you’ve come to the right place. Visit our website or call us at 214.833.6385 today.
In the realm of marketing, ethics and sensitivity are paramount. Regarding marketing practices within the funeral home industry, the need for ethical practices is even more critical. Funeral homes support sad families needing trust and respect for success. Lead Concepts…
Direct mail marketing continues to be a robust and effective strategy for insurance businesses looking to reach their target audience in a tangible and personalized way. As Lead Concepts anticipates the marketing landscape in 2024, we must keep our partners…
To grow your business, you must reach more people by marketing in different languages and attracting a wider audience. Expanding your marketing efforts beyond your native language is essential to reaching a broader audience and driving business growth. Multilingual marketing…