5 Steps on Filling Seminar Seats with Direct Mail and Facebook | Lead Concepts

800.283.0187

Lead concepts Logo - 30th Anniversary

OUR BLOG

5 Steps on Filling Seminar Seats with Direct Mail and Facebook

Seminar audience clapping together for host.

2022 was the year of getting back out into society. This means that seminars are going to see a surge in popularity soon. How can agents use this to their advantage?

They can hold regularly scheduled seminars and educational events for seniors in their local communities.

This article will present the five key steps one must take to accomplish a successful seminar and profit. We will also explain how Lead Concepts can help you achieve that success.

We have put together this guide to ensure that nothing slips through the cracks when preparing for a seminar.

You can reference this guide any time and ensure that your seminars are always successful.

You have the upper hand as an industry expert because people need guidance and information delivered concisely and efficiently.

Seminar Prep

If you have a great deal of experience producing and coordinating seminars, you know that each one presents its challenges, but the reward is always there. Here is our seminar checklist.

1. Who is your audience?

This is the most critical topic agents must consider when planning educational events. Who is going to be in the room?

First, ask yourself what this audience wants and needs are? Because there might be a difference between what they believe they want and what they truly need.

This is where you, as an agent, come in because you have that knowledge and experience, and you can share it. This entices prospects to become clients.

Lead Concepts offers a wide range of exclusive services to ensure that your educational events or seminars are successful. Looking for a partner for your seminar and events, look no further than Lead Concepts.

Direct mail campaigns that target your desired audience is the first approach to ensuring that your event is full. The second approach we utilize is customized Facebook advertising; this is how we ensure that your event is well attended.

That is not all; we are innovating new systems at Lead Concepts to make holding events easy and stress-free.

Seminar Link is an innovative platform produced by Lead Concepts, exclusively for agents who put on seminars.

Seminar Link is your one-stop solution for the real-time tracking of attendees.

Seminar Link comes with a 24/7 virtual reservation 800 number and a custom landing page where your attendees can RSVP and learn more about your event.

2. What is your seminar about?

Why are you hosting this event? What is the real reason? What is the desired outcome? In short, seminars are a gorilla marketing tactic to increase one prospecting pipeline.

Second, think of educational events and seminars as a boost to your current marketing and networking efforts.

You need first to know what your audience needs help with. Agents must determine a specific pain or problem your audience is experiencing and then solve that problem in person.

You might even want to survey your clients to find out what issues people are having. This is how we ensure attendees leave your events with something they didn’t have when they arrived.

It would help to establish a clear and understandable outcome for your clients/attendees.

3. Create an outline and timeline, and determine the size

Thrid, you need to create an outline that schedules your entire event step-by-step. What should your outline include? Think about all the details, like they are a blueprint.

Also, you should know that the average adult attention span is 15-20 mins; therefore, hosts will want to break up their content into easily digestible 15 minuet topic points.

Your outline should consist of a short and transparent introduction. This is where you get to sell yourself and introduce the big picture of what it is that will be covered and what outcomes your attendees can expect. Your introduction can include a simple ice breaker game.

Next, explain why this is all-important and set the tone for the day. This is the body of your seminar. This is where you create credibility. The more open and transparent you are with your audience, the more receptive they will be to your message.

Use supporting material to reiterate your main points and smooth transitions from point to point.

Finally, there is the conclusion. This should include a summary of all topics covered and a call to action. This should not be a hard sell; remember, this is gorilla marketing and relationship building.

Lead Concepts has inside information on marketing your Medicare seminars. Because you must be careful with advertising any Medicare product, we will keep you in compliance.

Determine how many people you want at your event. If you are new to conducting seminars, start with a small group and gradually grow your confidence.

Lead Concepts can help walk you through the appropriate size for your event. Just let us know what you are looking for, and we will take care of the rest.

That is not a problem if you decide to run a significant multi-day event.

4. Select a Date and Location

Make sure you are setting yourself up for success when selecting a date. This is another step that Lead Concepts can help you with.

Setting a date is difficult. It would be best if you accommodated the needs of all your audience members.

However, our experience makes scheduling a breeze when you work with Lead Concepts.

You will want to keep in mind many variables when setting your date.

Also, avoid scheduling close to holidays or notable events.

Work with and around your prospective client’s calendars.

When selecting a location, you will want to pick a site suitable for the number of people you intend to engage with.

Look around town and visualize your ideal number of people in event spaces.

Something that has become popular is renting an Airbnb for your event; this will give your educational event a comforting ambiance.

Be sure to consider how far your attendees will have to travel.

5. Budgeting for your seminar

How much is your knowledge worth? This can be difficult for agents to judge, especially newer agents.

If you are delivering value and have the experience, you should be able to attach a price tag to your event.

You want to pay attention to what you are spending. Are you going to provide a catered meal, or are you going to utilize workbooks or swag? By the way, don’t put dates or locations on signs or banners so that they may be used again in the future.

You will want to calculate your break-even point if you spend all this money on gear.

Because if you can break even, it will be worthwhile. Because these events are going to supercharge your marketing efforts.

Remember, plan your event 42 days in advance so that the experts at Lead Concepts have the necessary time to prospect your attendees.

 

Pro Tips: Encourage your attendees to ask questions and get to know them personally. Have an attractive and interactive landing page for your event.

Finally, include at least one surprise within your event. It’s the thought that counts. This small added cost will easily convert your attendees to clients.

 

Share this

Related Posts

How Does the IRA Affect Medicare Part D Plans?

The Inflation Reduction Act (IRA) aims to combat rising costs by implementing measures to reduce prescription drug prices and overall healthcare expenses. Part D plans are crucial for providing prescription drug coverage. It affects out-of-pocket costs for many individuals. In…

The Art of Seminar Marketing: Creating Trust and Converting Sales

Trust is the cornerstone of every successful transaction in the insurance, finance, and preneed industries. As a professional, one of the most effective tools you and your business have for establishing trust and converting sales is through well-executed educational seminars….

Facebook Advertising: Debunking Cost Myths and Strategies for Success

Digital marketing is ever-evolving. Facebook advertising is a powerful tool for businesses, especially those in the insurance and finance industries.   The tool is an efficient means of reaching an audience, driving engagement, and boosting conversions. However, misconceptions surrounding its…

Interested in the Latest?


Sign up to receive industry specific information.

Untitled
This field is for validation purposes and should be left unchanged.