Meet Our Team | Lead Concepts


Lead concepts Logo - 30th Anniversary

Meet Our Team

“As we move forward, our focus is to cultivate a culture of innovation and inclusivity. Even during this unprecedented time, we challenge ourselves to grow as a company and attract additional talent.”

Chris Weir
Founder/Owner Lead Concepts

The Executive team

Chris Weir Team Profile

Chris Weir


  • Milkshakes over beer
  • Outdoors over TV
  • People over Profit

I am a happy person that loves watching movies where the good guys win. I’m motivated by helping people stop and think about what is really important to them and then helping them set a course to achieve it

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Peter Higham


  • Dogs over cats
  • Apple over Android
  • Best Concert: Eagles “Hotel California Tour”

I want to follow healthy and balanced lifestyle and bring some value to the lives of people around me. I am lucky enough to have around me people who are on the same journey, and they are my daily inspiration

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Steve Weir

Director of Business Development

  • Star Trek over Star Wars
  • Apple over Android
  • Coffee over tea

I’ve spent about 25 years in the printing/target marketing industries to create direct mail advertising campaigns, mailing over 35 million pieces in the past five years. I execute hundreds of high-return marketing campaigns with above-target ROI by practicing honesty and integrity.

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Wendy Braswell

Director of Sales

  • Best Concert: Mercy Me
  • Movie: Mom’s Night Out
  • Season: Fall

I strive to do and be the best for my family and friends to be proud of me

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Rachel Mendoza

Director of Sales Support

  • Dogs over cats
  • Apple over Android
  • Season: Fall

One word to describe me is loyal

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Courtney Weir

Business & Systems Analyst

  • Star Wars over Star Trek
  • Favorite Color: Red
  • Tea over Coffee

I am a highly motivated individual who truly wants everyone around me to succeed.

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Arturo Varela

Director of Production

  • Apple over Android
  • Favorite Movie: The Blind Side
  • Season: Autumn

I love to interact with Mother Nature, I really enjoy gardening, camping, hiking, biking. In reality, I enjoy any outdoor activity such as; swimming or even just walking under the sun, and my favorite season is Autumn.

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Clarke Woodall

Director of Marketing

  • Favorite Movie: Lonesome Dove
  • Coffee over tea
  • Reading: Biography of Steve McQueen

As a child, I realized early on that three things most captured my attention: colors, shapes, and design. (Well…four things if you count baseball.) Even now, I must say “that if playing with colors, design, and typography as a grown man is wrong, I don’t want to be right.”

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Allen Saffy

Director of Technology

  • Star Trek over Star Wars
  • Apple over Android
  • Reading: Book of Five Rings

I am a highly motivated Marine, hardworking software architect with extensive experience in the .NET stack; I am a self-starter with excellent communication skills and over 20 years of experience in software design and development.

The Sales team

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Melissa Musick


  • Favorite Color: Pink
  • Dogs over cats
  • Movie: Singing in the Rain

I love to cook and have dinner parties and they love my cooking

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Mrs. Lucy Weir

Lead Management

  • Favorite Color: Purple
  • Cats over Dogs
  • Season: Spring

I am fiercely about my family

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Reggie Hastings


  • Dogs over cats
  • Apple over Android
  • Favorite Concert: ACL

I’m inspired by people who put in the work and stop at nothing to achieve great things and what they want most in life.

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Jonathan Lovelace


  • Netflix over Hulu
  • Apple over Android
  • Food: Chicken Wings

Strong willed and hard working

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Michael Pineda


  • Star Wars over Star Trek
  • Candy: Sour Skittles
  • Favorite Music: EDM/Metal

Motivated to achieve greatness and make a name for myself

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Jessica Weir Chavez

Executive Assistant

  • Dogs over Cats
  • Favorite Movie: Phantom Menace
  • Current Book: I Love You As Much As

My kids inspire me.

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Colten Clark


  • Star Wars over Star Trek
  • Netflix over Hulu
  • Favorite Music: Rock ‘N’ Roll

Motivated by setting myself up for success to provide for my fiance & future family

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Ethan Ogg


  • Game of Thrones Character: Jon Snow
  • Tea over coffee
  • Favorite Season: Fall

I am motivated to rise as far as I can and bring the people who I love and care about with me.

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Tino Arney

Lead CSR/Sales Support

  • Star Wars over Star Trek
  • Favorite Food: Ice Cream
  • Coffee over tea

One of my favorite hobbies is playing sports with friends

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Karen Higham

Sales Support

  • Best Concert: Neil Diamond
  • Reading: The Stand by Stephen King
  • Season: Fall & Halloween

My hobby is turning books into book purses and selling them in my little Etsy shop, Novel Creations

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Tomas Leitenbauer


  • Coffee over tea
  • Favorite Color: Blue
  • Season: Winter

I love going to breweries and riding my road bike

Miranda Hamilton


  • Favorite Food: Tacos
  • Best Concert: 21 Pilots
  • Favorite Movie: Mrs. Doubtfire

I'm inspired by experiencing my own personal growth and learning new ways to be a better person.

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Mercedes Hardin


  • Star Wars over Star Trek
  • Best Concert: Taylor Swift
  • Favorite Food: Thai

My friends like my witty comebacks and charming awkwardness

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Ellen Beckner


  • Best Concert: Snoop Dogg
  • Favorite Movie: Pulp Fiction
  • All music is my favorite

I can be artistic from time to time

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Marisol Serrato


  • Favorite Music: Country
  • tea over coffee
  • Apple over Android

My friends like my goofiness and attitude

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Raven Pinnekins

Graphic Artist

  • Star Wars over Star Trek
  • Favorite Candy: Black Forest Gummies
  • Tea over coffee

I’m an illustrator and really into sci-fi, so a lot of my drawings are centered around that genre.

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Roger Acosta


  • Favorite color: Blue
  • Favorite candy: Payday
  • Best Concert: I’ve never been to a concert

I am motivated by everything, that’s the point of life, to progress. My children also motivate me.

Jonathan Scott

Graphic Artist

  • Favorite Game of Thrones Character: Tyrion Lannister
  • Dogs or Cats: Cats
  • Favorite Movie: Star Wars

I would say that I am pretty well-rounded. A big nerd, a huge cat guy, and I’m an ambivert.

Mark Russell

Mark Russell

National Account Manager

  • Apple or Android: Apple
  • Favorite Food: Lasagna
  • Star Trek or Star Wars: Star Wars

I am a drummer by trade who works a 9-5 by choice.

The Finance team

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Lisa Floyd

Lead Staff Accountant

  • Dogs over cats
  • Favorite movie: The Princess Bride
  • Coffee over tea

I like working in my garden

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Nora Rock

Staff Accountant

  • Favorite season: Winter
  • Favorite music: Country
  • Tea over coffee

I’m inspired by nature and not giving up no matter how many times or how deep I fail or fall.

The Production team

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Carlos Estrada

Production Assistant

  • Dogs over cats
  • Apple over Android
  • Season: Fall

A word to describe me is friendly

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Pam Shepherd

Production/Sr. Lead Management

  • Star Wars over Star Trek
  • Favorite Color: Purple
  • Dogs over cats

I love to be around people, I can talk to anyone and like to encourage those around me

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Letty Karr


  • Favorite Color: Black
  • Favorite Food: Tacos
  • Coffee over tea

Im motivated to achieve my goals by my kids

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Blanca Mendoza


  • Favorite Color: Blue
  • Dogs over cats
  • Coffee over tea

Im inspired by listening to or reading the word of God

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Rocio Monteil


  • Favorite Color: Purple
  • Favorite Food: Rice
  • Coffee over tea

I enjoy going to the gym

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Megan Hayes

Production/Lead Management

  • Dogs over cats
  • Favorite Food: Pasta
  • Tea over coffee

My son inspires me to embrace every new day as a chance to learn and grow

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Salomon Rojas


  • Star Wars over Star Trek
  • Apple over Android
  • Favorite App: Instagram

We all have a talent we just need to polish it!

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Crystal Trevino

PrePress/ List Ordering

  • Favorite Candy: Kit-Kat
  • Apple over Android
  • Season: Winter

Im motivated to achieve my goals by my kids

Maria Cazares Profile Photo

Maria Cazares


  • Netflix over Hulu
  • Dogs over cats
  • Apple over Android

I’m inspired by my family

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Litzy Cazares

List Ordering

  • Coffee over tea
  • Candy: Nerds Rope
  • Movie: The Notebook

Im motivated to achieve my goals by envisioning myself and family in a nice downtown home

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Socorro Granillo


  • Favorite Candy: Chocolate
  • Apple over Android
  • Netflix over Hulu

Cheerful and proactive

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Vicki Stoll

Production/ Lead Management

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Martin Alvarado


  • Favorite color: Blue
  • Favorite movie: Tombstone
  • Best Concert: Scorpions & Ozzy

I am inspired by learning and growing as a person.

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Karla Hernandez


  • Dogs over Cats
  • Best Concert: Grupo Firme
  • Favorite App: TikTok

My friends would say that their favorite thing about me is my personality.

The Technology team

Christopher Weir Jr. Profile Photo

Christopher Weir Jr.

Internal Technology Support

  • Netflix over Hulu
  • Dogs over cats
  • Apple over Android

The Marketing team

Jade Elevera Profile Photo

Jade Elevera

Sr. Graphic Designer

  • Netflix over Hulu
  • Dogs over cats
  • Favorite App: Lightroom

I’m Inspired by my family

Will Weir Profile Photo

Will Weir

Digital Marketing Strategist

  • Netflix over Hulu
  • Dogs over cats
  • Apple over Android

My friends like that I’m easy going and relaxing to spend time with

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JW Lavender


  • Favorite Color: Lavender
  • Favorite Movie: Ghostbusters
  • Favorite Games of Thrones Character: Brienne of Tarth

I am inspired by the work of Robert Sapolsky and The Beatles.

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