How To Generate Insurance Leads With Direct Mail

November 19, 2020 | Direct Mail, Insurance, Lead Generation

Many insurance companies do not target their potential audience and wait for customers to find them. These companies or agents aren’t reaching out to their communities and are missing out on a steady stream of new and returning customers. Generating insurance leads with direct mail and doing it correctly is essential.

When buying an insurance policy, they usually choose a company they’ve heard of before. That is why insurance agencies that consistently put a lot of work into their marketing efforts often get the most leads and customers.

Below are some steps to begin generating insurance leads with direct mail.

Set Goals

It is well known that you need to set a specific goal to achieve before starting your marketing campaign. These campaigns must be geared toward that goal and can help increase your brand awareness regardless of the type of insurance you may be selling. Additionally, you’ll need to determine the amount of your investment and the number of leads you’ll need to get a positive return on that specific investment.

Create A List Of Your Target Audience

Once you have your campaign’s goal, select your target audience. Build a customer profile and look for people who match it on forums and social media platforms. You will need to know things like the age, gender, income, and interests of your target audience to reach them on social media platforms most effectively. Using that information will allow you to create a mailing list of people most likely to be interested in what you are selling. This is the best way to ensure you get the most out of your marketing efforts and not waste your money on the wrong people.

Deliver Simple Messages

Keep your message short, sweet, and concise when mailing your target audience. The message should address a topic that your target audience needs to cover. Don’t present too much information, which can further confuse your prospects. Keeping your message short and simple will make it easier for your leads to decide quickly.

Use An Effective Call To Action

After presenting the information to your target audience, you should determine the action you want them to take and add a solid call to action in the message to provide an avenue for them to take the desired action. This action can be anything from getting an estimate to calling for additional information. The most effective calls to action are the ones that include something special for your customers.

For example, a free eBook or quote is a strong candidate for effective calls to action for your potential customers.

Keep An Eye On The Outcome

You must always keep the target in mind and monitor your marketing campaign’s progress to see how well it’s doing. This way, you’ll be able to see where your investment is going and make any necessary changes to stay on course to your desired goal.

If something isn’t working, you should immediately replace it or change it until it produces the desired results. Use this information as a stepping stone to improve your direct mail business.