How to Strengthen Your Online Presence | Lead Concepts

800.283.0187

Lead concepts Logo - 30th Anniversary

OUR BLOG

How to Strengthen Your Online Presence

Elderly couple reviewing insurance options online.

We’re all familiar with the internet, right? Otherwise, you wouldn’t be able to access this blog. We all understand what it does and what it can do for you specifically, whether it be allowing you to research a topic, buy something, or work from home. But what we do with the internet can be a real game-changer.

Every day, companies form an online presence in hopes that people will see them and utilize their services. And that’s a great thing. But while these companies are just starting out on the internet, your business may have been around for quite a while now, and you may be wondering how you can continue to expand your online presence.

If so, you’ve come to the right place to help you determine just how you can do that. There are a few ways that you and your business can build your online presence, including:

  • Re-evaluate your brand
  • Have an interactive website and social media platform
  • Make your company’s services clear for all to see
  • Invest in Search Engine Optimization (SEO)
  • Make your company’s web pages accessible
  • Make use of lead generation

Re-evaluate your brand

There are multiple objectives you want to achieve when re-evaluating your brand.  The most pressing thing is that you want to motivate your audience to do something, and you can do that with a clear call to action. These can vary, but typical calls to action look like “order now” or “subscribe, depending on what you want the consumer to do. You must also know whether your brand and content resonate with your target audience. You also need to know whether they’re intriguing because if not, you will struggle to get new clients.

There are many things you can do to make your content and brand resonate with clients, and one of those ways is to implement blogs throughout your website. Blogs are a great way to answer people’s in-depth questions, give insight into your company culture, or even provide advice on some business practices, if applicable.

Another way to reevaluate your brand is to upload videos, whether informational or light-hearted, to your website and social media that interest visitors. It’s also important to make your business’s core values apparent so that people are more inclined to trust you and, as a result, work with you.

Have an interactive website and social media platform

In this digital era, you want interactive websites and social media platforms. You want these to be interactive for multiple reasons, but the most obvious reason is that it gives your audience a few extra ways to contact you. This is a great opportunity to gain new potential clients because an interactive website makes them feel as though they can talk with you in the most comfortable way.

You also want to make sure that your website and social media work cohesively together and direct the consumer to each other. Doing that will increase the traffic on all sites, And, for an added pop, make sure all platforms and websites your company has are aesthetically pleasing to your target audience. If your target audience is millennials starting a family, you may want your website to have a minimal modern look. If your target audience is seniors beginning to look into Medicare, you want a design with a lot of negative space and bright colors. It’s all about conforming to the likes of your target audience!

Make your company’s services clear for all to see

The last thing your target audience wants to do is search your website for the services you offer. You want to ensure that your company’s services are clear and equally understandable.

Luckily for you, if you have a running website and social media platforms, there are multiple ways in which you can state what your company does. You can place a gist of your services in the bio of your Facebook, Instagram, or Twitter, as well as on the homepage of your website. But it’s important that your information is as easy to read as it is to find, meaning clients and leads don’t get confused while reading anything. Unfortunately, because people are used to understanding what they read online, they won’t likely stick around to try to find out what you can provide for them if they don’t already have an idea. That’s why it’s up to you to ensure that your writing is stated plainly and written at an 8th-grade reading level.

You can also give current and potential clients an insight into what your company offers by writing your services in your website’s metadata descriptions. These are the small summaries you see on a search engine before you click on a website. Ideally, you want to keep your metadata descriptions under 30 words. This is because you have a lot of competition online but little time to capture someone’s attention and interest. Keep it short, simple, and memorable. It will help you go a long way.

Invest in Search Engine Optimization (SEO)

We at Lead Concepts are big fans of SEO, so don’t expect this to be the only time we suggest using it. But we wouldn’t continue to discuss it if it wasn’t a necessary tool for strengthening your online presence. The easiest way to think about SEO is to think about keywords. What keywords can you use throughout your website to make Google, Bing, or others push it up in the search results? Depending on the topic you’re talking about, you’ll be able to determine the best keywords that you should use to boost your SEO and online presence.

Now, let’s return to the topic of metadata descriptions. These benefit your website by providing a quick summary and are also excellent opportunities for your company to implement some SEO keywords. This will help internet search engines organically push up your website. So, if you haven’t gotten the gist of metadata descriptions yet, you need to know that they’re extremely beneficial to your business, especially if you use them well.

Make your company’s pages accessible

This one is short and simple, so we’ll let our explanation reflect that. By “making your company’s page accessible,” we mean to make your website easy to navigate on all forms of technology, whether a cellphone, computer, or tablet. This way, consumers know they can rely on visiting your website for trusted information about your services or products without questioning whether they’re using the correct device.

You can use different web navigation services or create a designated mobile website. Depending on the platform you use to create your website, there will be features within it that ensure your website is multiple-device-friendly. Whatever the best technique is for your business is the technique that your company is most comfortable with doing.

Make use of lead generation

Lead generation is a great way for any business to attract more customers, and there are multiple ways to do it online. You can implement external e-newsletters displayed to your website’s visitors and online advertising efforts to boost your presence online. Online advertisements—especially those on social media—are great ways to drive traffic to your webpage and generate leads. And don’t forget to implement those calls to action in your ads, either!

If you have any inquiries about lead generation, contact Lead Concepts. We specialize in direct mail lead generation for insurance companies by implementing thorough research, collaboration, and efficiency while prioritizing our customers. Additionally, each lead is exclusive and personal to you. We can also assist you in online lead generation, so don’t hesitate to contact us today.

Summary

Building your online presence is an ongoing effort, and your team must dedicate much time. However, you’ll enjoy seeing your hard work pay off when you see more site visitors and followers on your social media pages. You can strengthen your online presence by:

  • Re-evaluate your brand
  • Have an interactive website and social media platform
  • Make your company’s services clear for all to see
  • Invest in Search Engine Optimization (SEO)
  • Make your company’s page accessible
  • Make use of lead generation

Evaluating ways to strengthen your presence and brand will always result in a positive experience because you are taking the time to discover and implement ways to better your company. At Lead Concepts, we help other companies succeed by sharing what we know, especially regarding lead generation. To learn more about what we know, visit our blogs. To learn more about lead generation, visit the Lead Concepts website today or call us at 800-283-1087.

 

Share this

Related Posts

How Does the IRA Affect Medicare Part D Plans?

The Inflation Reduction Act (IRA) aims to combat rising costs by implementing measures to reduce prescription drug prices and overall healthcare expenses. Part D plans are crucial for providing prescription drug coverage. It affects out-of-pocket costs for many individuals. In…

The Art of Seminar Marketing: Creating Trust and Converting Sales

Trust is the cornerstone of every successful transaction in the insurance, finance, and preneed industries. As a professional, one of the most effective tools you and your business have for establishing trust and converting sales is through well-executed educational seminars….

Effectively Market Life and Health Insurance in 2024 with Neishloss & Fleming

In today’s dynamic business landscape, the insurance industry is no exception to constant change. Staying ahead in such an environment requires a strategic and adaptable approach to marketing. Neishloss & Fleming has been in the insurance industry for over 40…

Interested in the Latest?


Sign up to receive industry specific information.

Untitled
This field is for validation purposes and should be left unchanged.