Insurance Leads Exclusive vs Aged

January 17, 2023 | Insurance, Lead Generation, Medicare Leads

Purchasing insurance leads is a tried-and-true tactic for accelerating business growth and reducing workload. With a steady lead flow, brokers and agents can start each outreach day with a stack of brand-new prospects. 

However, insurance professionals must know what types of leads they should be sourcing. Because not all leads are the same, there are vendors in the market who deliver leads that will require a good deal of additional work and reduced closing rates. 

Any future success depends on you and your team being familiar with all types of leads because sales tactics change based on lead type.  

This article will explore the difference between working Aged and Exclusive leads and what Lead Concepts offers. A better understanding of both products will allow brokers and their teams to quickly make the purchasing decisions they regularly face. 

Exclusive Insurance Leads  

When insurance firms choose to acquire exclusive leads, they increase their chances of closing the sale, thus increasing their revenue. 

Utilizing exclusive leads means that there is a zero-competition factor. No other agents or brokers are also working on converting that lead. That prospect is only being worked by you and you alone.  

No one else has access to the data provided in an exclusive lead. This provides the competitive advantage that the agent with a stack of exclusive leads is the first point of contact with a new prospect. 

Additionally, exclusive leads allow brokers and agents to target specific prospect demographics.  

This element of exclusive leads is another factor that increases closing rates because all of your exclusive leads will be qualified and of the highest possible buyer intent.  

For over 30 years, Lead Concepts has provided proven results with exclusive direct mail leads to the insurance industry. Our leads are built and delivered for you and your team to expand your business and increase your earnings.  

Let our team do all the prospecting and marketing for you. Meanwhile, brokers and their teams can confidently sell products, knowing there is zero competition.  

The Lead Concepts team will work with you to build a custom direct mail lead sent to your desired targeted audience. 

When those leads are generated, they are sent directly to your email address and your LeadLink portal. LeadLink is Lead Concept’s proprietary CRM for accessing, managing, tracking, and dispositioning your exclusive leads.  

Leads from Lead Concepts are always qualified and exclusive. When you work with our team, your work becomes more manageable, and your closing rates increase. 

Aged Insurance Leads  

Aged leads are more of a niche product. When aged leads are sold to brokers and agents they have been purchased multiple times by other parties. With aged leads, you compete against other agents that have purchased that same lead.  

Unscrupulous lead vendors offer low prices for aged leads while hiding that those leads could be up to 6 months old or older and have already been worked by half a dozen agents. Call centers use aged leads. Therefore, these leads have been dialed scores of times.  

When you or your team go to work with an aged lead, you will have to dial that prospect nine or more times to get an answer, and your chances of booking an appointment are significantly decreased. Thus selling a policy becomes much more difficult. 

The prospect’s intention of purchasing an insurance policy will significantly decrease when an aged lead lands on your desk. 

When your primary source of prospects is from aged leads, you are tripling your workload. Some lead vendors will mix aged and fresh leads in one campaign; this can be a dangerous trap because your closing rate will be significantly affected.  

There are a few positive aspects to purchasing aged leads. However, they do not outweigh the benefits of working with exclusive leads. Aged leads can be a good tool for supplementing your exclusive leads. 

You can support your team with supplemental aged leads if you need a massive volume of leads. The affordability of aged leads certainly makes them attractive, especially for newer agents. 

Additionally, aged leads might be an excellent place to start if you are a new agent with a limited marketing budget. 

Remember that your answer and closing rates might drop when you use aged leads compared to working exclusive leads. 

Working With Lead Concepts 

One of the critical factors that brokers and agents need to consider is the number of leads they need to meet their sales goals. With that in mind, remember that an agent must work aged leads much harder than exclusive leads. 

The time of the year might indicate what kind of lead you should be utilizing. During and before AEP, exclusive leads are the primary source for top insurance producers.  

You need to spend your marketing budget effectively. Also, a sales strategy must be devised and adhered to so that your team enjoys the highest ROI. 

Big-time producers are more strategic with their lead acquisition and focus more on exclusivity. We recommend following in their footsteps and focusing on exclusive leads. 

Lead Concepts is here to provide fresh exclusive direct mail leads. If you have a goal of setting 15 appointments a week, the easiest way to achieve that is by working with exclusive leads. 

Otherwise, you will be the 5th or 10th agent to contact a lead and need extensive help to close the sale. 

We do not recommend spending money on aged leads because you are working against all the other agents in the market. 

Exclusive Direct Mail Leads 

Lastly, direct mail exclusive leads work better than any other lead type. 

Contact Lead Concepts today and start working with the best leads on the market.