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Lead Concepts offers exclusive Medicare leads including Medicare Advantage, Medicare Supplements and Medicare T65 Leads. After 30 years of experience in the direct mail industry, we consider ourselves to be the best in providing healthcare leads. By staying informed, adjusting our campaigns and employing continuous research efforts, Lead Concepts has maximized its marketing lead services. 

There are many opportunities for agents in the Medicare market right now as Baby Boomers age into the eligibility requirements. Due to the large population of Baby Boomers in America, around 10 thousand people become eligible for Medicare services every day. We have the knowledge and capability to target customers who are eligible for specific plans you are interested in selling. From DSNPs to Medicare, we understand your client base. Based on demographics like their income level, age and marital status, we can even estimate whether they would be more interested in a certain plan, such as Medicare Advantage HMO vs. PPO. 

Our expertise allows us to gather high-performing leads for our clients. In fact, we help our clients’ response rates increase and offer real-time results.

With the implementation of Medicare for All, Medicare leads are abundant for those who know how to obtain them. Fortunately, this offers insurance agents an opportunity to get leads from experts like us. Similarly, whether it be Medicare Annual Enrollment Period (AEP) leads, leads targeting those who are newly eligible, or D-SNP leads, Lead Concepts is here to provide the best product with consistency and care.

When it comes to providing leads for agents, we make sure the leads that agents and brokers receive are the best available. We reach people who need your assistance with their healthcare. By reaching people with a genuine interest in obtaining health insurance (specifically Medicare Advantage, Medicare Supplement or Medicare T65), we ensure that every customer receives high quality leads. Additionally, we help our clients take the first step in their sales processes by picking the best prospective customers.

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Staying Up-to-Date 

The Medicare industry is always changing. With new rules and regulations regularly being announced from the Centers for Medicare and Medicaid Services (CMS), it can be hard for agents and brokers to keep on-track. However, in order to have a successful marketing campaign, it is crucial for the advertisements you send to be in compliance with CMS regulations. It’s simple: if your lead generation strategy is not in compliance, you will not receive leads. Therefore, our team works hard to stay up-to-date on new announcements and rule changes within the industry to ensure that your mail is always within the guidelines. Lead Concepts is able to provide our clients with the tools they need in order to concentrate on working with their customers rather than answering complaints from CMS and other regulators. Additionally, although we do not budge when it comes to Medicare rules and policies, we are constantly finding new and creative ways to get more Medicare leads in your inbox.

Enrollment Periods

We know enrollment periods can be confusing, especially when it comes to CMS guidelines. Thankfully, we’ve done the research. We know exactly what’s allowed during each enrollment period, allowing you to take full advantage of the available resources during those times based on your marketing strategy. To learn more about Medicare enrollment periods, contact us

From the Editor: “A Simple Guide to Marketing During Medicare Enrollment Periods”

“Here is how the MCMG defines marketing intent and content… 

“Intent – the purpose of marketing activities and materials is to draw a prospective or current enrollee’s attention to a plan or group of plans to influence a beneficiary’s decision when selecting and enrolling in a plan or deciding to stay in a plan (retention-based marketing).  

Content – based on the exclusions in the definition of marketing and marketing materials and the type of information that would be intended to draw attention to a plan or influence a beneficiary’s enrollment decision, marketing activities and materials include:  

  • Information about benefits or benefit structure; 
  • Information about premiums and cost sharing; 
  • Comparisons to other Plan(s)/Part D sponsor(s); 
  • Rankings or measurements in reference to other Plan(s)/Part D sponsor(s); or 
  • Information about Star Ratings”

In other words, advertisements for Medicare will be more vague before Oct. 1. However, there are also guidelines for the marketing period of AEP. For example, the MCMG states that marketing materials must state which plan year is being discussed in the ad (although current and prospective years can be marketed simultaneously), and brokers can only market their plans to eligible beneficiaries for valid enrollment.”

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Dual-Eligible Special Needs Plans or DSNP

Dual-Eligible Special Needs Plans are for people who have qualified for both Medicare and Medicaid and need additional help with health-related expenses. Although ultimately determined by the state, D-SNP benefits usually include low or no-cost premiums, vision and hearing benefits, over-the-counter benefits, gym memberships and transportation to and from medical appointments. There are many reasons why a Medicare agent may be interested in targeting D-SNP eligible seniors in their sales ventures. One reason is the possibility of helping seniors in need by selling them D-SNPs, which ultimately improves their quality-of-life. However, there are also misconceptions about the industry that may turn away certain agents. 

Lead Concepts has aided agents with their D-SNP sales for decades. Therefore, we have become experts on the tactics needed to connect agents with customers who need them. D-SNP marketing is slightly easier than marketing for regular health insurance because the prospective customer does not have to pay for your services and his or her plan usually comes at extremely low premiums. 

From the Editor: “3 Mistakes Medicare Agents Make When Selling D-SNP’s”

“1. They do not properly qualify clients

A common reason agents give for not wanting to sell D-SNPs is the idea that it is difficult to find out if clients are eligible without asking probing questions that may deter the client. Eligibility is crucial in the market of D-SNPs. That being said, it is equally important for agents to be attentive and reassuring to the client. D-SNPs are likely to improve the client’s quality-of-life, yet many Americans are not even aware that they qualify. When the time comes to ask probing, slightly uncomfortable questions, the agent should keep in mind that this plan will ultimately improve the life of whoever they are speaking with. The conversation is temporary, but the improvement of the lives of your community’s elders is unmeasurable. It may be helpful to think of this work as a necessary community service rather than a sale.

It is important to discover the needs of your client in order to pick the best possible plan for them as well as explain the far-reaching benefits. Here are a few questions to ask in order to determine whether your client is eligible for a D-SNP plan:

  • What is your income month-by-month?
  • Do you have a Medicaid card?
  • May I see your Medicaid card?
  • How much do you pay for Medicare part B?
  • How much money do your prescriptions cost?
  • Which D-SNP plan would I be eligible for?
  • What are the Medicaid eligibility categories?”

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My team and I have been very satisfied clients of Lead Concepts for many years. Service is top-notch, and lead quality is great, too. I’ve dealt with many lead vendors over the years, and Lead Concepts is the best at producing high-quality direct mail leads for final expense agents.

-David Duford

Lead Concepts services are outstanding! Our agents rely on them regularly throughout the year to help generate leads to grow their businesses. They are professional, helpful, reliable and great people with whom to work. We strongly encourage any agents or agencies who are looking for a great lead company to utilize them. Special shout out to Michael Pineda who is top notch!

-Brightstar Agents

A lot of people have asked me if I endorse Lead Concepts. My answer is, hell yes I endorse Lead Concepts!!! You should all give all your money to Lead Concepts. Your business will grow!

Christian Brindle

“Personalized service and guaranteed results that they put in writing taking the guess work/mystery out of ordering leads, budgeting and direct mail marketing. Life savers who make it easy and treat you like family.”

-Heather Majka

“The staff at Lead Concepts are friendly, professional, and patient! They answered all our questions and helped us make the best decisions about our mailers. We look forward to continuing our partnership!”

-Lauren Gill

“You guys are awesome & always super responsive! We enjoy working with your company!”

-Kortney Vibelius


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