Funeral Home Leads

Help more families in their time of need – Funeral Home marketing made easy.

Funeral Homes & Cemeteries

Funeral homes who offer pre-planning services need to pre-plan themselves. Lead Concepts helps your Funeral Home and Cemetery plan a marketing campaign that generates a steady flow of high quality leads. Our proven methods deliver you targeted Pre-Need and At-Need leads, and our experience ensures you receive top consumers who are seeking funeral services.

Funeral Home and Cemetery marketing does not have to be difficult. According to the National Funeral Directors Association, over 62.5% of Americans acknowledge the importance of prearrangement. Despite these high numbers, funeral planning is not a top priority for many consumers, which means you need to actively market to this demographic. This is the best way to find new customers and give them peace of mind. Lead Concepts puts you in front of these decision-makers and gets you more leads from seniors seeking funeral home services.

Targeted Lists for Funeral Homes

Funeral Home direct mail campaigns require a targeted list to be successful. Lead Concepts has years of experience targeting the perfect demographics that guarantee the highest response rates. With our targeted lists for Funeral Homes, you will see a steady flow of interested consumers.


One of the key components of a successful Funeral Home lead campaign is a personalized message. To create the perfect message to your consumers, you need a custom list. Here are just a few ideas for targeting the best demographics:


• Direct mail to veterans (offer veteran benefits and thank them for their service)

• Mail to senior homeowners (target locals in your area with the means to afford pre-planning services)

• Market to clients with a funeral trust (offer additional pre-planning benefits that complement their trust)

With these lists, we can work with you to personalize your message and maximize your results. When an individual responds, they express a known interest in your funeral home. These decision-makers are ready to meet you to pre-plan, and learn more about your funeral services. This is what makes direct mail marketing with Lead Concepts vital to growing your business. We put you in front of the perfect customers that your funeral home needs to be successful.

It isn’t always easy keeping up with your prospects, leads, and current customers. With Lead Concepts’ revolutionary Lead Management Software, Lead Link, we make it easy to manage your leads. Make custom notes on individual leads to track their progress through the sales pipeline, keep in touch with those you haven’t contacted in 3 months, and more. We offer easy-to-use tools to manage your funeral home leads.

Lead Concepts gets you in front of more decision-makers seeking funeral home and cemetery services than any other lead generation service. Our unique lead pieces come in many forms and are all proven successes. Whether you are marketing to veterans, locals in your community, or senior homeowners, we help you craft the perfect message.

Our funeral home letters provide a survey to your local community. These surveys express your desire to benefit the local community which increases response rates.

Our postcards promote your funeral home and offer a free luncheon to your prospects. These responders can visit you, meet your staff, and see what you are all about. This is one of the most effective ways to bring people into your funeral home. Meeting them in person is the best way to market your funeral home. Lead Concepts’ mail pieces are crafted to bring these decision-makers into your funeral home. Furthermore, our mail pieces generate the highest quality funeral home leads in the business.

Marketing inside your Funeral Home

It is no surprise that the most interested people are the ones already in your funeral home. People visiting your funeral home – friends, relatives, and family members – start thinking about their own pre-needs when they attend the funeral of a loved one. Moreover, these people become aware of their own mortality and plans for death. However, you cannot hard sell these visitors without coming across as crass or pushy. So, what do you do? Lead Concepts offers several solutions:

  • Funeral Home Brochures
    Near the entrance of the main facilities in your funeral home, offer brochures with information on your funeral home and how to get in touch.

  • Prayer & Remembrance Cards
    Offer your guests a way to memorialize their loved ones. Give them a memento they will always cherish.

  • Business Cards
    A simple way to personalize your message and create an emotional connection with visitors. Business cards are small and can be in convenient location. It’s a simple way to let your visitors get in touch.

More ideas and print products to increase sales:

More questions regarding funeral home & cemetery leads?

Get in touch with us today! We are always happy to help answer any questions you may have regarding funeral home leads, direct mail, or lead generation. We have the knowledge and expertise you need to make this your best funeral home campaign yet. Lead Concepts has a proven track record of generating results since 1991, and every year we improve our mailers giving you the best tools to succeed.