If you have ever considered hosting a seminar to promote your services to your local community or perhaps a newer, larger audience, now might be the time to make it happen.
In today’s fast-paced digital landscape, more individuals choose to dissent and seek out relationships with their trusted brands, actively seeking out information and engaging with them.
This is noted in the CSR surge and ESG trends in corporations. Society is slowly starting to open back up, and public gatherings are happening more often.
There is an oncoming wave of consumers who will be hitting the streets. Therefore, it is time to prepare for this wave. Seminars are on track to rise in popularity over the next five years.
Producing and planning a seminar is expensive, and multi-day seminars are twice as challenging. Meanwhile, seminars can be incredibly beneficial and productive for many industries and millions of businesses. A coordinator will need to consider many options when planning a seminar.
Let’s break down the key considerations when producing a seminar for your business. This article will cover how to prepare for a workshop adequately, how to fill your room with attendees, and the benefits of collecting leads for your seminars.
If you are going to talk seminars, you first must discuss Socrates, the father of philosophy, and the Socratic method. As a means of communicating knowledge, Seminars are rooted in the Socratic method. Socrates never wrote anything to paper throughout his academic career. He only spoke to his students and peers.
Socrates would stand amongst his students and pose and explore questions for extended periods. It was a constant quest for further knowledge for Socrates. He never lectured to his students. He engaged with them on equal levels. In 2022 this is how audiences want to lean again.
When preparing a seminar, try to reflect on Socrates and the Socratic method. Ask yourself, do you want to talk to your attendees or talk with them?
If your answer to that question is to talk with them, you are on your way to having a successful and repeatable seminar.
Unlike training courses, seminars are hyper-focused on sharing the necessary knowledge in a day or two. This sharing of a good deal of expertise and knowledge in a relatively short amount of time emphasizes the attendees’ focus and engagement.
Use this to your advantage when hosting a seminar and engage your audience. If they are genuinely interested in communicating, they will naturally engage in the dialog.
Make sure your content is relevant, always.
Anyone can produce, coordinate, and execute a seminar. However, not anyone can fill their room with excited and attentive attendees. If you are new to putting on seminars, this might be the issue you stress over the most.
No matter how strong your message is or how beneficial your services are, you need to reassess the situation if you fail to get prospective customers or partners into your seminar.
If you believe in your message and offerings, you deserve to have it heard by genuinely interested people. This is where Lead Concepts can help you fill seats. At Lead Concepts, we can provide high-quality and targeting leads who seamlessly fit your target audience, wherever that may be.
We are here for you if you need help ironing down an appropriate target audience. We value the success of individuals we work with, which means we deliver results.
Once you’ve ensured that your seminar will have attendees that only half of the battle, now your content must speak for itself; here are some tips for providing your seminar content to convert attendees.
Building awareness and maintaining that established presence within an industry is complex, even for the most experienced marketing team. The trick to preserving relevancy is staying ahead of the curve. It would help determine whether you want to be a follower or a trendsetter.
If it’s the latter, you will want to grow your contacts list, join organizations, and be a leader in your industry. This means that productive networking is in your job description.
Seminars are, in one sense, networking festivals. When you are the seminar coordinator, you are unique as the lead networker; take advantage of that position.
Go out of your way to meet and greet everyone and make your attendees’ impression. Get your brand out there by interacting professionally with as many people as possible. Initiate conversations between attendees, all while fostering established relationships.
One issue to consider when planning and producing a seminar is the travel time of your attendees.
You do not want your attendees driving too far for a seminar, but that is a best-case scenario. Strategically plan for your seminar location to be appropriate for all attendees, which might mean it is an in-house seminar.
One thing to consider if your seminar is taking place in-house, your attendees might feel a bit more at ease and comfortable communicating.
Additionally, if your seminar is in-house, go out of your way to make your attendees feel that this is a special occasion. A gift bag is not necessary; however, providing lunch or a small token of appreciation will let your attendees know this is something they should pay attention to.
Seminars will become more and more popular over the next five years, with the reemerging of society and the great resignation. You will want to be prepared and ready to produce engaging seminars.
Utilizing a Semi-Socratic method will create conversations and ensure attendees enjoy themselves. Semi-Socratic is a communicative style that engages with the audience and practices traditional teaching methods.
It would be best if you had high-quality prospective customers attend your seminar. Lead Concepts will affordably fill your seminar with your ideal customer. Lead Concepts here to optimize your seminars.
Lastly, remember your main goal with any seminar you produce is to empower your audience with all the resources and knowledge you can share.
The Inflation Reduction Act (IRA) aims to combat rising costs by implementing measures to reduce prescription drug prices and overall healthcare expenses. Part D plans are crucial for providing prescription drug coverage. It affects out-of-pocket costs for many individuals. In…
Trust is the cornerstone of every successful transaction in the insurance, finance, and preneed industries. As a professional, one of the most effective tools you and your business have for establishing trust and converting sales is through well-executed educational seminars….
In today’s dynamic business landscape, the insurance industry is no exception to constant change. Staying ahead in such an environment requires a strategic and adaptable approach to marketing. Neishloss & Fleming has been in the insurance industry for over 40…
800.283.0187
info@leadconcepts.com