3 Key Benefits of Utilizing Direct Mail for Leads

August 19, 2022 | Direct Mail, Insurance, Lead Generation

The Gutenberg press changed the world in the 1440s with the capability of printing messages at scale. Gutenberg’s printing press is the most important technological development in the marketing world. This article will explore the three key benefits of utilizing direct mail for insurance leads. Direct mail will always be delivered to the recipient, it’s a tangible marketing asset, and direct mail is cost-effective.

In 2022, printing and mailing became a staple globally in every household and business. For over 30 years, Lead Concepts has provided world-class service and insurance leads for clients from coast to coast.

While the original concept behind direct mail is still the same, the technical capability and strategies have all improved drastically.

There is much more selectivity, flexibility, and exclusivity with direct mail in the post-modern world. With direct mail today, you can communicate directly with people, specifically those most likely to respond.

Moreover, with current printing and finishing techniques, advertisers can control virtually every element of a printed mailer asset.

The average response rate for a direct mail campaign is 30 times higher than email. Many people are unaware that this simple fact can supercharge your marketing efforts.

Here are a few of the proven benefits of direct mail.

1. Your Message Will Be Delivered

When you decide to try direct mail, you get to hand-select each recipient. If you are using your own mailing list or something provided by a list vendor, your target audience is hyper-specific.

Everyone has been enticed once or twice to act on a piece of mail they received. We love bargains and new offerings, and if companies can promise a deal, recipients will hold on to a piece of card stock and visit your location or dial your number.

Have you ever posted a mailer on your refrigerator to act on later?

Utilizing direct mail to market your product or service allows advertisers to rest assured that their audience will receive their message. The USPS has delivered mail for generations and is here to stay.

The USPS processes and delivers 425.3 million mail pieces every day.

First-class mail currently has a 91.4% delivery rate, while marketing mail has a 92.4% delivery rate.

When you order a 1,000-piece mailer, you know that 1,000 unique audience members will be impacted by your message.

When you order with Lead Concepts, your mailing area is protected for 60 days to prevent any over-saturation and maintain compliance codes; not only that, but we do not buy or re-sell any of your leads to other agents other than you. Our leads are always exclusive to you.

2. Tangible Messaging Asset

In the Direct Mail game, your final recipients enjoy a simple, tangible asset that recipients can share with multiple secondary recipients over time. Advertisers can completely customize their mailer design.

Mailers always offer a benefit and provide your contact information. You will always want to give your mailer recipients something in return for their attention. So you must develop an offer.

Something as simple as a coupon or free offering can drastically improve your response rates. The key takeaway is that today’s direct mail is robust, innovative, and modern.

Mail is dynamic and customizable so take full advantage of today’s mail capabilities, flexibility, and everything it offers.

3. Direct Mail is Cost-Effective

Too often, direct mail marketing tactics are overlooked. Don’t make this mistake.

If you are currently in the direct mail space, you are ahead of many others, so good for you. Generally, the more time and money someone has spent reaching out with a message, the more likely it is to make an impression on the target audience.

Therefore, money spent on direct mail is money well spent. The more investment is made into the marketing strategy, the more effective it becomes. According to Marketing Charts, the RIO for direct mail campaigns is 29%.

Pro Tips for Effective Direct Mail Campaigns 

• Knows your objectives
• Drive customers to take action
• Tie in digital marketing efforts

Even the famed Neil Patel understands the power of direct mail advertising. So much so that he wrote 13 reasons why direct mail isn’t dead. If you don’t want to take his experience, take it from us. Direct mail is very much alive and thriving.