30th Anniversary | Lead Concepts


Lead concepts Logo - 30th Anniversary

Our Story
Over the Years celebrating our 30th year in business


Irving, Texas
Where it all started.

This year in history the movie Home Alone premiered in 1991. It grossed $477 million and made MaCaulay Culkin a child star.


Southlake, Texas
Our new space to support our growing team.

This year in history the social media platform MySpace was launched


Grapevine, Texas
Our growing team, and equipment layout demanded more space.

This year in history President George W. Bush signs the Homeland Security Act into law, establishing the Department of Homeland Security.


Irving, Texas
1909 Hereford Drive, Our biggest office yet!

This year in history the United Kingdom voted to leave the European Union in a move nicknamed Brexit.


We continue to grow in space and team members, and are now expanding into more strategic marketing services.

Since our founding in 1991, we have strived towards excellent customer service and growth for our clients.

Chris Weir Owner Founder Lead Concepts
“Since I was a child, I have always stood for what I believe in. Our company started on a shoe-string budget. It took us 7 years to see a significant profit, but we never gave up. Since then, our growth has been exponential. Our success has been in how well we treat our customers, but underlying all that is how well we treat our team members. I am most proud of how many team members have been with us for 15 or even 20 years. As we move forward, our focus is to cultivate a culture of innovation and inclusivity. Even during this unprecedented time, we challenge ourselves to grow as a company and attract additional talent.” Chris Weir
Founder/Owner Lead Concepts

One of the many things that bring us pleasure is giving:

Here is a short list of some of the donations we enjoy giving to yearly.

  • Meals on Wheels
  • DFW Humane society
  • AIDS Outreach center in Fort Worth
  • Legacy Counseling Center
  • AID Healthcare Foundation
  • AiRs Foundation (Alliance in Reconstruction Surgery for Woman with breast cancer)
  • Resource Center of Dallas
  • Grace Project Woman’s Conference for Women Living with HIV/AIDS
Peter Higham 30th Anniversary

“We started with just a handful of clients back in 1991, many of which are still with us till this day. Chris and I took a leap of faith to start our own business after attending a conference in Nashville, TN. From our small office in Irving, and making no profit in the first couple of months, we never lost the excitement of being in business for ourselves.

That same year my daughter was born. Now we have grown into a family-owned business with many of our children working by our side. Our strategy for success is to take care of our clients and employees. The folks who work here will bend over backward for you. They make this a great place to work.”

“I feel very blessed to have been here from the beginning.

Peter Higham

“My view of Lead Concepts can be summarized with the following words: family, customer service, integrity, and innovation. When I started at Lead Concepts 20 years ago, there were 15 employees, we spent more time together than with our own families, and my coworkers became family.

A big part of my training has always been customer service – listening to the customers, asking questions, and guiding them. That also means having tough conversations but doing so in a way that is respectful & helpful.  We will always do what we say. If it doesn’t work, we will fix it. Our goal is to create a relationship that will last for years. Our team, customer service, and integrity have allowed us to innovate. I look forward to being a part of our continued growth.

Rachel Mendoza
Director of Sales Support

Wendy Braswell 30th

“When I started with Lead Concepts in February 2001, our company was just beginning to grow. At the time, I shared a computer with another part-time employee. Since then, I have seen this company outgrow multiple offices! Working alongside Peter, Chris, and Steve has been a pleasure, and I am thankful for all the employees I have met along the way. Some have stayed and a lot have come and gone leaving great memories.

I am thankful for Lead Concepts and cannot wait to see what the future holds.“

Wendy Braswell
Director of Sales

Carlos Estrada Production Floor

“Looking to the future and enthusiasm is the heartbeat of our company. Since my start here back in 2002, I have seen growth in our people and our production warehouse capabilities. We are led by a visionary CEO, Chris Weir, who takes care of his people from a pat on the back to financial support. His leadership makes a world of a difference. While many companies across the world have faced hardship during the 2020 pandemic, Lead Concepts had a record-breaking year. This was all possible thanks to our skilled production team, many of which are mature, driven women. Lead Concepts is a company that takes care of its people who take care of it.”

Carlos Estrada
Production Assistance

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