Direct mail is a long-term effective marketing tool for insurance agents. The marketing tactic allows organizations to target specific population segments and tailor their message to their needs. If you are not currently publishing direct mail campaign…
Purchasing insurance leads is a tried-and-true tactic for accelerating business growth and reducing workload. With a steady lead flow, brokers and agents can start each outreach day with a stack of brand-new prospects. However, insurance professionals must know what types…
The Situation Diane D. is the Principal Owner of Canterbury Pointe Consulting LLC, an Employee Benefits Advisor company representing over 20 Life and Health Insurance Companies in the Greater Atlanta Area. Diane D. and Canterbury Consulting LLC work with individuals,…
By 2030, the HVAC market will be valued at more than 360 billion dollars. This fact is an exciting development for any HVAC business owner. Direct mail allows companies to stay ahead of the curve and not get lost in…
The Gutenberg press changed the world in the 1440s with the capability of printing messages at scale. Gutenberg’s printing press is the most important technological development in the marketing world. This article will explore the three key benefits of utilizing…
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